A little over two years ago I had an idea to start a blog – this blog – from a friend of mine who was one and suggested I do one. Oh a whim I quickly came up with a name that fit who I was and what I liked at the time: Sneakers & Fingerpaints. I liked to paint and be creative while wearing sneakers all of the time in different workouts through an active lifestyle I’d recentl started sticking to. I hadn’t, however, thought about the impact that a blog or website name would have on who I was perceived nor that if I decided to write about other topics I created confused readers. Over the course of the next 2 years, I had to take some time to hone in on what I wanted to write about and what I wanted my blog to stand for.
While I was at Fitbloggin, the topic came up brought up about changing blog identities and names and someone mentioned my experience. I thought back to the process I took when I went through this myself and how I got started. It’s a process but not an impossible one!
Remember when we were in school and worked on brainstorming ideas related to book reports and storytelling (haha I’m dating myself right?!) Well, that same brainstorming tool works well for us as adults – crazy I know! It’s how I GOT STARTED.
Identifying 3 main areas that relate to who you are and what you want your website or blog to be about may seem like a small place to start BUT it helps to keep things specific and simple. It got me to really think about the focal points I wanted to write about. WHAT MAKES ME UNIQUELY ME when I tell a story on my blog – what would I want people to come to my site for or would want them to see? There’s still wiggle room, so that if I happen to go outside of the scope a bit I always try to bring it around full circle. For example, if I happen to chat about Rebranding like I am today I can relate it to my role as a fitness coach and helping others through that role – make sense?
After figuring out 3 (4 max) main topics, the next step would be to branch out from those topics and give those areas more specific subcategories themselves.
Once done brainstorming, I took this information to my graphic designer [which is what I would suggest your next step be] – if you haven’t already. (My buddy Pavement Runner made mine unique to me and did an awesome job.) Having gone to school for Graphic Design myself, I remember focusing on the ability to narrow down a logo that fits a brand’s identity. It’s recommended to keep your logo simple in the event you want to use it for apparel or on multiple social media platforms as well as be able to use it for different mediums from a Facebook banner to a Twitter Avatar. Keeping it simple also helps to identify a look that is unique to you that others can recognize & do so quickly – keeping CONSISTENCY – you’ll hear me talk about this a lot when it comes to fitness, branding, and social media on the blog.
Once you have your TOPICS, your SUBTOPICS, and a LOGO you should feel confident that you’ve FOUND YOUR [BRANDING] NICHE! Your niche when it comes to blogging or website posts anyway. I’ve said before that I wanted to have 2014 be the year I focus on a year of PURPOSE – so that takes some thinking. Your content would be a bigger piece to target next, and that can evolve over time. The key thing to remember is to BE [TRUE TO] YOURSELF – remember what makes YOU uniquely YOU.
This also comes into play when coming up with your WEBSITE NAME. I decided to use what I know – MY NAME. So, as my blog and life evolved, I could stick with the same URL and then FIND MY NICHE again down the road, but the name would never change.
What is YOUR PURPOSE? How can you express that through written word and photography on a blog?
Next week I’ll talk more about PHOTOS (namely INSTAGRAM that you can blend into blogging) and how to create photos that represent you!
Have you taken time to brainstorm the niche with your blog? What other questions do you have with this?